A public controversy has erupted involving Kiko Rivera and his ex-wife Irene Rosales. The issue stems from a new advertising campaign by Grefusa, which features Irene Rosales. The campaign includes a large banner in central Madrid, as well as an online presence.

Details of the campaign can be found on social media platforms, including Instagram. Further information about the controversy and the advertising campaign is available from the source, El País. The campaign's message has sparked a reaction from Kiko Rivera, although the full context and details of his response are not specified here.